Brain Storms

Brain Storms

Joachim Baldauf

Gehirnstürme / Brain storms

Photography in its original sense is writing, painting or drawing with light. But a photo is also an information carrier. An image triggers emotions in our brain, can cause brain storms.

There are photos that are immediately apparent to us. Photography that speaks a language that we understand. And then there are images that irritate and ask questions. Photos with hidden meta levels and multiple possibilities for interpretation.
We ask ourselves again and again, what photography is actually. It is not just technology, image composition or image content, not merely analog or digital, art or not art. It is communication. Ideally, it remains as an universal language in our personal or collective memory. As an image, reflection or parable of the society in which we live.